Still Waiting on IT to Pull Customer Data for Marketing?
Good news, IT teams: Marketers can now get Real-Time Adaptive Customer Counts without needing you to run reports! It’s a win-win for both departments.
Stop! List-Based Marketing Is Not Database Marketing
You may feel enticed by big, fancy marketing solutions, but it’s far more likely that you need a much simpler and cheaper fix: Database marketing.
Customer Journey Maps Don’t Work Anymore… So Upgrade Them
If we can’t control people with customer journey maps, let’s stop trying to. Let’s focus on truly knowing them at all times, regardless of time and place.
CX: The Most Important Marketing Acronym
CX: Two little letters, one great responsibility. Customer experience has become the one of the most essential metrics for determining a company’s success.
In Martech, All Paths Lead to Customer Experience
Alterian CEO Bob Hale interviewed with MarTech Advisor, discussing how to create Adaptive Customer Experiences as well as the ‘Math Men’ era of marketing.
Event-Driven Marketing: Engaging with Your Customers at the Right Time
Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.
Chameleon™, The Adaptive Customer Experience™ Platform, has arrived! Take your marketing to the next level with #MillisecondMarketing capabilities.
How to Save Retail
Alterian’s Bill Ferguson, VP Sales, and Jeff Hassemer, CSO, left CRMC 2017 with one major solution for retail marketers in mind: Customer experience.
Adaptive Marketers are Data-Driven
Alex Simonson presented with our client Thomas Cook at DataIQ Summit 2017 to demonstrate how GBG and Alterian were able to reduce their costs by 80%.
Customer Service is Part of the Customer Experience
Simon James discusses the talks and trends from Utility Week Live 2017, including the utilities industry’s lag behind others in customer experience.
Are You Missing Targets?
Email is no longer a standalone option. It’s a channel; while it generates demand, it’s part of a much larger ecosystem that marketers must now understand.
Too Many Tools?
The Marketing Technology Supergraphic 2017 show 5,000+ companies in martech. Do marketers have too many tools, or just not the right ones?