Tag:

adaptive customer experience

Digital Transformation Europe 2018


Thomas Doherty, Chief Product Officer of ScottishPower, will be presenting on a panel, discussing the Alterian Adaptive Customer Experience™ Platform and referencing the recent Forrester case study: ScottishPower Adapts to Customers with RTIM.

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Data Helpers Alterian

Still Waiting on IT to Pull Customer Data for Marketing?


Good news, IT teams: Marketers can now get Real-Time Adaptive Customer Counts without needing you to run reports! It’s a win-win for both departments.

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Adaptive Marketer Data Environment icon

Stop! List-Based Marketing Is Not Database Marketing


You may feel enticed by big, fancy marketing solutions, but it’s far more likely that you need a much simpler and cheaper fix: Database marketing.

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Opportunity Trees icon

Customer Journey Maps Don’t Work Anymore… So Upgrade Them


If we can’t control people with customer journey maps, let’s stop trying to. Let’s focus on truly knowing them at all times, regardless of time and place.

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CEO Bob Hale speaking at elevateCX event

CX: The Most Important Marketing Acronym


CX: Two little letters, one great responsibility. Customer experience has become the one of the most essential metrics for determining a company’s success.

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Bob Hale Alterian MarTech Advisor Interview

In Martech, All Paths Lead to Customer Experience


Alterian CEO Bob Hale interviewed with MarTech Advisor, discussing how to create Adaptive Customer Experiences as well as the ‘Math Men’ era of marketing.

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Alterian GBG Webinar Panel

Event-Driven Marketing: Engaging with Your Customers at the Right Time


Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.

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Millisecond Marketing graphic

Millisecond Marketing


Chameleon™, The Adaptive Customer Experience™ Platform, has arrived! Take your marketing to the next level with #MillisecondMarketing capabilities.

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CRMC 2017 graphic

How to Save Retail


Alterian’s Bill Ferguson, VP Sales, and Jeff Hassemer, CSO, left CRMC 2017 with one major solution for retail marketers in mind: Customer experience.

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DataIQ Summit 2017 logo

Adaptive Marketers are Data-Driven


Alex Simonson presented with our client Thomas Cook at DataIQ Summit 2017 to demonstrate how GBG and Alterian were able to reduce their costs by 80%.

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Customer solutions theatre at Utility Week Live 2017

Customer Service is Part of the Customer Experience


Simon James discusses the talks and trends from Utility Week Live 2017, including the utilities industry’s lag behind others in customer experience.

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Graph

Are You Missing Targets?


Email is no longer a standalone option. It’s a channel; while it generates demand, it’s part of a much larger ecosystem that marketers must now understand.

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