Too Much Data?
With the mass amounts of information being generated online in the modern era, it’s not surprising that many marketers feel they’ve simply got too much data. However, the data isn’t actually the problem—the tools you need to make sense of it are.
5 Things That Shaped Campaign Management and Marketing
What are the inventions, ideas, and innovations, that have made modern campaign management and marketing as we know it today? There are five things with the most influence shaping our industry, and they each have something in common.
Still Waiting on IT to Pull Customer Data for Marketing?
Good news, IT teams: Marketers can now get Real-Time Adaptive Customer Counts without needing you to run reports! It’s a win-win for both departments.
Stop! List-Based Marketing Is Not Database Marketing
You may feel enticed by big, fancy marketing solutions, but it’s far more likely that you need a much simpler and cheaper fix: Database marketing.
DataIQ Future 2017
Adaptive Marketers are data-driven. That’s why Alex Simonson, VP Business Development EMEA, will be attending the DataIQ Future 2017 conference to learn the latest industry insights, network, and share Alterian solutions to the ever-advancing needs of marketing data.
Data & Customer Experience Make the Greatest IMPACT on Marketing
Alterian CSO Jeff Hassemer recently spoke on a panel at IMPACT17, which focused on how being data-driven and managing customer experience impacts marketing.
CX: The Most Important Marketing Acronym
CX: Two little letters, one great responsibility. Customer experience has become the one of the most essential metrics for determining a company’s success.
Yes! to Better CX
Alterian was the platinum sponsor for the Yes Summit, focused on current states, best practices, and emerging trends in marketing and customer experience.
In Martech, All Paths Lead to Customer Experience
Alterian CEO Bob Hale interviewed with MarTech Advisor, discussing how to create Adaptive Customer Experiences as well as the ‘Math Men’ era of marketing.
Event-Driven Marketing: Engaging with Your Customers at the Right Time
Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.
How to Save Retail
Alterian’s Bill Ferguson, VP Sales, and Jeff Hassemer, CSO, left CRMC 2017 with one major solution for retail marketers in mind: Customer experience.
Too Many Tools?
The Marketing Technology Supergraphic 2017 show 5,000+ companies in martech. Do marketers have too many tools, or just not the right ones?