Understanding and choosing the right technology for your brand’s customer experience needs can be challenging

Gaining a true picture of the customer journey and Martech landscape can be complicated and many solutions appear to have the same capabilities. So how do you understand the differences and decide which solution is right for your business?

Depending on your business requirements and customer experience needs it is critical to obtain a clear insight into the key differences and capabilities of all CX solutions. What does one solution provide over another?  Which is right for your brand?  Why and when to implement them?

To help you make the right choice, this Forrester report explains the business rationale for four different solutions: Customer Journey Orchestration (CJO), Real-time Interaction Management (RTIM), Cross-Channel Campaign Management (CCCM), and Customer Data Platforms (CDPs).
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