Campaign Manager is a customer experience orchestration tool that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ (ACX) by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels.
With Alterian’s 20 years of experience, Campaign Manager acts as a fully centralized product suite for visualizing, creating, managing and optimizing all your automated and extremely personalized batch, trigger and real-time campaigns. Campaign Manager leverages your Adaptive Marketer™ DataMart from Insights to build campaigns based on the full context of your audience segments.
As campaigns go live and customers interact with your brand, Campaign Manager will collect the new, in-the-moment response activity (fast) data from any interaction and merge it with the historical (slow) data that’s available in the Adaptive Marketer™ DataMart, ensuring that your active campaigns maintain full context of the customer’s relationship and the next message sent is as personalized and relevant as possible. Within seconds, marketers can see the effectiveness of their campaigns and optimize them knowing they have the latest state of the customer relationship in mind.
Campaign Manager takes automation to a whole new level, letting you constantly improve your customer experience based on consumer behavior and the full context of their relationship. Use one tool and one database to maximize every opportunity to increase lifetime value (LTV) with each individual customer.
Build batch, trigger, and real-time campaigns all from the same place using your Insights Adaptive Marketer™ DataMart, so that your audience segments and campaign results are dynamically connected, shared, and updated across your entire Adaptive Customer Experience™ platform.
Apply response–driven personalization to any of your campaigns so you can automatically send the right message and naturally adapt to your customer’s unpredictable behavior across any channel.
Build campaigns that always use the latest state of each customer relationship by merging in-the-moment response activity (fast) data with historical (slow) data from your Insights Adaptive Marketer™ DataMart.
See campaign success in a matter of minutes as new response data flows in, and then act on that new data in real-time as customers are interacting with your brand.
Campaign Manager has its own feature rich ESP that is directly integrated with your Adaptive Marketer™ DataMart giving you the unique ability to not only create standalone email campaigns and embed them into trigger and real–time campaigns from the same tool, but also to see email response data in minutes rather than hours or days.
If you have existing third-party tools, ESPs and partners that you love, keep using them! Over the past 20 years we’ve built flexible APIs and open-source connectors, enabling Campaign Manager to integrate with most industry standard players and more.