Alterian And Edita Prima Agree To New Partnership

Bringing Customer Experience to Finland

[Bristol, UK]: Alterian and Edita Prima today announced a new strategic partnership for the use of Alterian’s Real-Time Customer Experience Platform to enable Edita Prima to provide Customer Journey Orchestration capabilities to their clients.

The partnership will benefit clients, who will be able to drive out personalized customer experiences across all channels, react in milliseconds to customer behavior, turbocharge existing systems and implement solutions faster.

‘We are really excited for this new partnership with Edita Prima, having been impressed with the strategic and technical capabilities of the team.  They really understand the importance of using Customer Journey Orchestration to improve the experience of customer’s when dealing with brands.  With a heritage in successful technology implementations, they are well placed to enable their clients to use Alterian Real-Time CX to discover customer journeys, orchestrate improved real-time experiences, and prove the business benefits” says Bob Hale, CEO at Alterian. “With the shared culture of Edita Prima and Alterian focusing on delivering rapid results for our clients, we are looking forward to a strong long-term partnership”.

“We are delighted to be partnering with Alterian.  Having researched the market thoroughly, we’ve been able to see the value of the Alterian market-leading technology.  We’ve been particularly impressed with the usability, even for non-technical users, the innovative use of AI and the ease of connecting to our client’s ecosystem.  We strongly believe it will really help our clients improve their customer journeys and ultimately increase acquisition, improve cross-selling and reduce costs.” says Heikki Autio, Managing Director at Edita Prima. “This partnership extends our capabilities and gives us access to the fast growth areas of Customer Journey Orchestration and Journey Analytics.  We are really looking forward to working together with the whole Alterian team on our joint clients.”

About Alterian

Alterian has a 20-year history of delivering leading real-time customer experience (CX) solutions to brands across the US, UK and Australia. Alterian have been recognized as a Leader in The Forrester Wave™: Journey Orchestration Platforms, Q2 2020 and received the highest score possible in the Customer Journey Orchestration, Quality of Visualization, Client Experience, Usability, and the Commercial Model criteria.

Key features of Alterian’s leading Real-time Customer Experience Platform:

  • Action Customer Journey Orchestration in real-time
  • Discover key insights with Customer Journey Analytics
  • AI-driven decisioning
  • Comprehensive real-time reporting
  • Integrate and turbo-charge existing channels and systems
  • Scalable model customized to business needs

Read more about Alterian’s Real-time Customer Experience Platform or find out more about our Partnership opportunities.

About Edita Prima

Edita Prima is the kindest Nordic tech company with a unique heritage that reaches all the way to 1859. We help our clients communicate more efficiently which improves their businesses and customer experiences. We orchestrate automated customer journeys to perfection by turning data-friendly. For more information, visit

Amongst the services provided by Edita Prima are:

  • Customer Journey Strategy
  • Customer Data Strategy
  • Digital Transformation
  • Customer Experience Strategy
  • Single Customer Views

Read more about Edita Prima Oy

Find out why We are a Forrester Journey Orchestration Wave Leader

Learn More - Forrester JO Wave