Data & Customer Experience Make the Greatest IMPACT on Marketing
Alterian CSO Jeff Hassemer recently spoke on a panel at IMPACT17, which focused on how being data-driven and managing customer experience impacts marketing.
Adaptive Marketers Unite
Alterian invited a few Adaptive Marketers—customers, partners, and staff—to discuss and share solutions for marketing, CX, GDPR, and more at elevateCX Bristol.
CX: The Most Important Marketing Acronym
CX: Two little letters, one great responsibility. Customer experience has become the one of the most essential metrics for determining a company’s success.
Yes! to Better CX
Alterian was the platinum sponsor for the Yes Summit, focused on current states, best practices, and emerging trends in marketing and customer experience.
Event-Driven Marketing: Engaging with Your Customers at the Right Time
Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.