DMA &THEN 2018
Each year, &THEN becomes the global HQ for the data-driven marketing industry. It’s a place where ideas take root and business gets done. Alterian technology allows marketers to quickly and easily organize and visualize data so they can execute highly personalized and relevant campaigns at unprecedented speed.
Alterian will be attending DMA &THEN this October. This three-day event features 100+ sessions covering hot topics like creativity, innovation, analytics, and more. Combined with inspiring speakers and unique networking opportunities, we’re looking forward to heading to Chicago. Adaptive Marketers™ are data-driven, so Marty Shepard is headed there to learn, network, and share our insights-fueled technology with marketers.
The Battle for Attention: Customer Engagement in the Modern Age
Rebecca Trivella, SVP EMEA at Alterian, writes about her participation in a DMA UK panel on customer engagement in financial services and retail industries.