CX Starts With a Z
What was the digital landscape like when you were a kid? Vastly different than it is today for Gen Z, that’s for sure. As a marketer, you’re are responsible for CX strategy. How can you intelligently adapt to various age brackets, especially generations outside of your own?
The Millennial Expectation
Thanks to technology, Millennials are just the first wave of people that have been brought up with increasingly high standards for customer experience.