5 Things That Shaped Campaign Management and Marketing
What are the inventions, ideas, and innovations, that have made modern campaign management and marketing as we know it today? There are five things with the most influence shaping our industry, and they each have something in common.
Still Waiting on IT to Pull Customer Data for Marketing?
Good news, IT teams: Marketers can now get Real-Time Adaptive Customer Counts without needing you to run reports! It’s a win-win for both departments.
Stop! List-Based Marketing Is Not Database Marketing
You may feel enticed by big, fancy marketing solutions, but it’s far more likely that you need a much simpler and cheaper fix: Database marketing.
Why Don’t You Keep Me Informed?
Some companies email endlessly, but some never keep in touch. Roger Luxton takes a look at why some marketers can’t keep up with customer communication: Strategy, technology, and creativity.