Platform

Chameleon™

Consolidate your customer data platform, campaign management and email marketing efforts into one Adaptive Customer Experience™ Platform.

Your customers are in control, not you, but that’s ok! Never have fear of missing out on opportunities with them ever again. Use Chameleon™ to create an Adaptive Customer Experience™ that automatically adapts to their unpredictable behavior and naturally improves during every single interaction no matter when and where it occurs.

Insights

Access the full extent of each customer relationship in a matter of seconds

  • Customer & Campaign Analytics
  • Real-time Results & Reports
  • Consolidated Customer Data

Campaign Manager

Orchestrate a consistently relevant adaptive customer experience in full context

  • Cross-channel campaign management
  • Omni-channel marketing automation
  • Response-driven personalization

Dynamic Decision Engine

Adapt to each customer in real time with in-the-moment personalization on any channel

  • Real-time email & trigger campaigns
  • Real-time data mobilization
  • Real-time identity management

Are you ready to be a marketing badass?

Adaptive Marketers™ are the best at...

In-the-moment personalization anywhere in milliseconds

REAL-TIME ADAPTIVE TRIGGER CAMPAIGNS

Leverage slow data from your Adaptive Marketer™ Data Environment and fast data from your customer’s interaction to personalize messaging on any channel including email, web, and many more.

Let's Get Personal

Personalizing email messaging at the time of open and re-open

REAL-TIME ADAPTIVE EMAIL

Make sure the messaging in your email adapts to the latest behavior of each customer and stays relevant right up to the point of them opening and re-opening it.

Always Be Relevant

Mobilizing third-party data at the time of interaction in milliseconds

REAL-TIME ADAPTIVE CONNECTORS

Choose form hundreds of real-time connectors to leverage data from any external third-party tool as a customer interaction is happening.

Get Connected

Personalizing messaging by linking anonymous interaction behavior

REAL-TIME CROSS-SESSION & CROSS-DEVICE ID STITCHING

Link anonymous user activity data with known customer profiles as interactions are happening across channels, sessions, and devices. Personalize messaging in the moment without requiring the customer to keep logging in.

Be Smarter

Fast access and control of customer data

ADAPTIVE MARKETER DATA ENVIRONMENT

Easily consolidate customer data into a centralized, marketing-specific data environment that you control and can query at the speed of thought.

Get Analytical

Doing more with less using only one tool built for marketers

ONE TOOL

Everything you need to orchestrate your Adaptive Customer Experience™ all from the same tool, saving you time and money!

Simplify Stuff

Always using the latest state of each customer relationship

FULL CONTEXT AUDIENCE SEGMENTS

Ensure that every campaign is simultaneously using the full and latest state of each customer relationship so that your messaging is always relevant no matter where and when the next brand interaction happens.

Stay Up-to-Date

Viewing customer and campaign results in minutes

REAL-TIME ANALYTICS & RESULTS

Adaptive Marketers™ can view and act on results as they happen using one tool. No more waiting for IT to generate static reports or relying on BI tools to report on the past.

Start Reporting

Improving the relationship with IT and other departments

REAL-TIME ADAPTIVE DECISIONS

Use centralized real-time decisions to optimize campaigns system-wide in a matter of hours using one tool instead of waiting weeks to update.

Work Faster

Onboarding and experiencing time-to-value within weeks

ADAPTIVE MARKETER ONBOARDING

Chameleon’s onboarding allows you to apply Alterian’s 20 years of best practices to create and deploy your first real-time adaptive campaign in a matter of weeks.

Change Your Life