Consolidate your customer data platform, campaign management and email marketing efforts into one Adaptive Customer Experience™ Platform.
Access the full extent of each customer relationship in a matter of seconds
- Customer & Campaign Analytics
- Real-time Results & Reports
- Consolidated Customer Data
Orchestrate a consistently relevant adaptive customer experience in full context
- Cross-channel campaign management
- Omni-channel marketing automation
- Response-driven personalization
Dynamic Decision Engine
Adapt to each customer in real time with in-the-moment personalization on any channel
- Real-time email & trigger campaigns
- Real-time data mobilization
- Real-time identity management
Adaptive Marketers™ are the best at...
In-the-moment personalization anywhere in milliseconds
Leverage slow data from your Adaptive Marketer™ Data Environment and fast data from your customer’s interaction to personalize messaging on any channel including email, web, and many more.
Personalizing email messaging at the time of open and re-open
Make sure the messaging in your email adapts to the latest behavior of each customer and stays relevant right up to the point of them opening and re-opening it.
Mobilizing third-party data at the time of interaction in milliseconds
Choose form hundreds of real-time connectors to leverage data from any external third-party tool as a customer interaction is happening.
Personalizing messaging by linking anonymous interaction behavior
Link anonymous user activity data with known customer profiles as interactions are happening across channels, sessions, and devices. Personalize messaging in the moment without requiring the customer to keep logging in.
Fast access and control of customer data
Easily consolidate customer data into a centralized, marketing-specific data environment that you control and can query at the speed of thought.
Doing more with less using only one tool built for marketers
Everything you need to orchestrate your Adaptive Customer Experience™ all from the same tool, saving you time and money!
Always using the latest state of each customer relationship
Ensure that every campaign is simultaneously using the full and latest state of each customer relationship so that your messaging is always relevant no matter where and when the next brand interaction happens.
Viewing customer and campaign results in minutes
Adaptive Marketers™ can view and act on results as they happen using one tool. No more waiting for IT to generate static reports or relying on BI tools to report on the past.
Improving the relationship with IT and other departments
Use centralized real-time decisions to optimize campaigns system-wide in a matter of hours using one tool instead of waiting weeks to update.
Onboarding and experiencing time-to-value within weeks
Chameleon’s onboarding allows you to apply Alterian’s 20 years of best practices to create and deploy your first real-time adaptive campaign in a matter of weeks.