Why Don’t You Keep Me Informed?
Some companies email endlessly, but some never keep in touch. Roger Luxton takes a look at why some marketers can’t keep up with customer communication: Strategy, technology, and creativity.
Yes 2017 Summit
Alterian will be the platinum sponsor of the Yes 2017 Summit, an invitation-only event that brings together senior marketers interested in learning from industry leaders, gaining knowledge around innovative technology, trending best practices, and how data needs to be at the core of all marketing strategies.
In Martech, All Paths Lead to Customer Experience
Alterian CEO Bob Hale interviewed with MarTech Advisor, discussing how to create Adaptive Customer Experiences as well as the ‘Math Men’ era of marketing.
Event-Driven Marketing: Engaging with Your Customers at the Right Time
Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.
How to Save Retail
Alterian’s Bill Ferguson, VP Sales, and Jeff Hassemer, CSO, left CRMC 2017 with one major solution for retail marketers in mind: Customer experience.
Adaptive Marketers are Data-Driven
Alex Simonson presented with our client Thomas Cook at DataIQ Summit 2017 to demonstrate how GBG and Alterian were able to reduce their costs by 80%.
Customer Service is Part of the Customer Experience
Simon James discusses the talks and trends from Utility Week Live 2017, including the utilities industry’s lag behind others in customer experience.
Are You Missing Targets?
Email is no longer a standalone option. It’s a channel; while it generates demand, it’s part of a much larger ecosystem that marketers must now understand.
Too Many Tools?
The Marketing Technology Supergraphic 2017 show 5,000+ companies in martech. Do marketers have too many tools, or just not the right ones?
The Millennial Expectation
Thanks to technology, Millennials are just the first wave of people that have been brought up with increasingly high standards for customer experience.
The Adaptive Customer Experience™ Has Your Back
At an executive dinner hosted by ADMA, Alterian discussed how our Adaptive Customer Experience™ platform can solve a slew of common marketing challenges.
Is Customer Experience the Last Hope for Brick-and-Mortar Retailers?
2017 hasn’t been kind to retail. The only true differentiation a retailer has left, and the only long-term path to value, is customer experience.