Marketing Research & Strategy: Alterian Insights (formerly Intrepid)

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Assisted Allrecipes.com develop a greater understanding of Chinese and Japanese food cultures on and offline

Allrecipes.com

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red

Helped Clerical Medical engage audiences to ensure buy-in and sustainability of the approach across the business

Clerical Medical

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gold

Helped Harper Collins understand the use of dictionaries and the future of language learning

Harper Collins

http://www.alterian.com/insights/customers/harpercollinscasestudy http://www.alterian.com/insights/page_content/multi_promo/multi_promo_images/learn-bottom.jpg http://www.alterian.com/insights/page_content/multi_promo/multi_promo_images/HC_Fore ImageBack3

olive

Helped O2 understand the needs of mobile internet customers to better enhance their browsing experience

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blue

Enabled Whitepages.com gain a strong understanding of their customer groups and roll out new offerings.

Whitepages.com

http://www.alterian.com/insights/customers/whitepagescasestudy http://www.alterian.com/insights/page_content/multi_promo/multi_promo_images/view-bottom.jpg http://www.alterian.com/insights/page_content/multi_promo/multi_promo_images/whitepages_fore ImageBack5

slate

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Alterian Insights is our consulting, analytics and research division. We provide our clients with the evidence-based insight and foresight they need to develop successful products, services and communications

SDL Acquires Alterian

SDL has announced that it has acquired Alterian, a leader in campaign management and social media analytics, enhancing SDL’s solutions that help global businesses engage with their customers.

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How we work

We offer a tailor made solution having taken the time to understand your company and your needs. We work across Alterian Product divisions as well as independently.

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Customers

Alterian Insights provides consulting, analytics and research to support many successful and leading companies worldwide.

Case Studies

Services

Our projects fall into three broad categories. These categories pretty much follow how an organisation develops or refines a product, service or customer experience.

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Some of our clients

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