Alterian joins the battle for attention

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Alterian joins the battle for attention

March 29, 2017 @ 9:00 am - 11:00 pm BST

The Battle for Attention DMA UK event

Win the hearts and minds of your consumers with this expert session on engagement tactics and techniques in the financial services and retail industries, with a look at the DMA’s research into the language of engagement.

Head to the heart of great customer engagement with this expert-led session in Bristol. We’ll discuss the key findings from the DMA’s recent work into the language of customer engagement in finance and retail.

You will hear from:

  • Scott Logie, Chair of the DMA’s Customer Engagement Committee and REaD Group MD
  • Ian Hughes, CEO of Consumer Intelligence
  • Rebecca Trivella, SVP – EMEA of Alterian
  • Mark Hancock, head of planning at The Real Adventure
  • Ian Cooper, head of planning, SunLife 

You’ll grow your understanding of your customers’ experiences, get the latest insight on the new tech you need to power your engagement strategies and learn from the experts on the engagement approaches you need to adopt.


March 29, 2017
9:00 am - 11:00 pm


The Real Adventure
1 Glass Wharf
Bristol, BS2 0EL United Kingdom