Alterian sponsoring CRO PROS

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Alterian sponsoring CRO PROS

April 11, 2017 @ 6:00 pm - 8:00 pm MDT

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We are proud to announce Alterian will be sponsoring CRO PROS workshop in April 2017 in Sydney. The event is organized jointly by Catchi and Alterian and will take place at ADMA premises in Sydney.

Marketing in the Moment – How to Meet Today’s Consumer Demands

In today’s connected world opportunities lie at the intersection of what we know about a customer and the behaviour they are exhibiting on our eco-system. Marketers have progressed with tying the campaign activities together as part of a cross-channel approach. However, many have been prescriptive, losing the customers’ attention due to a lack of focus on their needs. They must begin influencing customer decisions and adapt in-the-moment, which drives engagement and loyalty, and sparks instantaneous, welcomed exchange to create a profitable relationship.

Vinnie Mistry, VP APAC at Alterian will lead this interesting discussion and provide the audience with use cases for a real life perspective on the topic. The discussion will be followed by networking and drinks.


April 11, 2017
6:00 pm - 8:00 pm


6/50 Carrington Street
Sydney, NSW 2000, Australia