CMO / CIO / ADMA Executive Connections

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CMO / CIO / ADMA Executive Connections

March 13, 2017

posted by Hana Mujadzic

Alterian was thrilled to be part of the annual CMO / CIO / ADMA Executive Connections, held in Sydney on 28th February and in Melbourne on 2nd March. Both Sydney and Melbourne breakfasts brought over 100 marketing and technology leaders to discuss this year’s theme ‘Crafting your organisation’s customer experience approach’. Leaders from The Ritz-Carlton, Energy Australia, OPSM, Aussie, Carsales and more, debated the topic and discussed their digital achievements.

These impressive breakfasts were followed by two engaging Lunch Roundtables, sponsored by Alterian. Marketing leaders from organisations such as Metcash, Bupa, MetLife, IAG, NAB, CBA, Sheike and more engulfed themselves in the conversation that focused around shifting from a channel-based approach to making and optimizing decisions based on the customer opportunity as well as unifying dynamic behavioural and historic data to make centralized decisions.  Check out the pictures from the events below.

Sydney Breakfast in pictures

Sydney lunch in pictures – sponsored by Alterian

Melbourne breakfast in pictures

Melbourne lunch in pictures – sponsored by Alterian


March 13, 2017