News

8 Steps to Successful Analytics for Retail Marketers


In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to help retailers focus on how to gain insight into their customers’ behavior, and learn where issues and opportunities exist.

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The Need to Adapt to Customer Experiences – in Milliseconds


Millisecond marketing capabilities enable adaptive marketers to personalize messaging as each interaction is happening using fast (in-the- moment) data and slow (historical) data to maintain relevancy across their ecosystem.

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Event-Driven Marketing: Engaging with Your Customers at the Right Time


Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.

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Creating Adaptive Customer Experiences with Bob Hale, CEO at Alterian


Bob Hale, CEO of Alterian, shares insights to improve CX and explains why marketers should adapt communications as per consumers’ real-time activities. He discusses the challenge with existing systems that limit consumer interactions across channels.

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The Era of the Marketing ‘Math Men’, Bob Hale, Alterian CEO talks Martech Skills


Watch Bob explain why aspiring marketers should hone their data and analysis skills in today’s dynamic market scenario, the danger with relying on buzzwords and fads, and the need to get exposed to both sides of the business digital (current) and direct marketing (traditional).

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Time to Get Real-Time with Adaptive Customer Experiences


Too many marketers struggle to adapt to customer’s unpredictable behavior; it’s time to raise the bar and set a new “millisecond marketing” standard for personalized messaging—one that turns digital marketers into successful Adaptive Marketers™.

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Alterian Launches Chameleon – The Adaptive Customer Experience Platform


Chameleon’s millisecond marketing capabilities let adaptive marketers personalize messaging in the moment using fast and slow data to maintain relevancy across their ecosystem

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Do marketers have too many tools?


One look at the 2017 Marketing Technology Landscape Supergraphic tells you we are in a busy space. Look a bit closer and you will see that it now lists over 5,000 different solutions for marketers. Do marketers really need all these tools or does this outsized number reflect a widespread search for the right tools?

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What is Adaptive Marketing and Why Should Marketers Care?


Alterian’s newest white paper, What is Adaptive Marketing? looks at how the age of the Adaptive Marketer™ has arrived. The increasingly unpredictable customer behavior now demands a different approach and a new marketing paradigm – the Adaptive Marketer™ Approach.

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Alterian: Customer Journey Maps Give Me #FOMO


“Consumers can interact with brands in too many ways for marketers to predict or control; we need to be Adaptive Marketers that adjust to their needs and their behavior at any touchpoint they choose.”

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Don’t Blame Email: Retailers need to provide an adaptive customer experience


Reading business news and talking to retailers, I often hear about marketers’ disappointment in not reaching their email marketing goals.

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Managing the Social Consumer


Prior to the advent of social media, businesses used structured customer relationship management (CRM) systems to gather and store customer information.

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