News

Why the Best Customer View Is In the Trees


The customer journey has proven to be highly unpredictable, and journey map tools, by design, don’t allow them to adapt fast enough to move at the new speed of their customer.

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Get the Best Customer View from the Trees


For the last decade we’ve been using linear journey maps and list-based email automation that try to control the customer journey and create the best experience possible. It’s time to change the paradigm.

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6 Steps to Faster, and Smarter, Marketing Decisions


Online marketers need to make not just fast sub-100 millisecond decisions, but intelligent ones which use the best data available. Here are key steps to take to achieve this goal.

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Do Customer Journeys Get Marketers Where They Want to Go?


Companies still talk the big talk when it comes to building out fully automated customer journeys, but then doubt creeps in: is it worth the effort? Do customer journeys deliver the ROI you want?

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Alterian to Adaptive Marketers: Lose the Map, Grow the Trees


Alterian shows how Adaptive Marketers can avoid ineffective customer journey maps and instead boost customer engagement with growth Opportunity Trees™, delivering a Real-Time Adaptive Customer Experience that maximizes revenue with each individual customer.

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The Road to Customer Loyalty Isn’t on a Journey Map – It’s in the Trees


It’s time to change the paradigm. Customer journey maps don’t work anymore! As the number of channels increased, a new decision-making tool was needed.

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Alterian eBook: Top 10 Reasons to Become an Adaptive Marketer


In its new eBook, The Adaptive Marketer™ Top 10, Alterian offers a detailed inside view of the unique competitive edge businesses gain using these ten Adaptive Marketing techniques to deliver a real-time Adaptive Customer Experience that maximizes revenue with each individual customer.

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How to Make One-Time Buyers Repeat Buyers


Adaptive Marketers can break down the single-purchase problem into 6 manageable steps to get one-time buyers buying again.

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Email Gymnastics: Twelve Real-Time Copy Adjustments


There is so much talk about automation that it’s easy to lose sight of just what it can do for you. You can, for one thing, use it to change your email content on the fly, based on a number of variables.

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Adaptive Marketing in Retail: Time to Change the Channel


For decades, retail marketers have been forced to take a channel-centric approach to communicate with their customers. But the rules have changed whether we like it or not—and it’s time for retail marketers to adapt.

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12 Top Techniques to Boost Email Marketing Results


Alterian shares 12 ways that email marketers can boost campaign results with real-time adaptive email to stay relevant and engage customers on their own terms.

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Unlocking the Customer Experience Puzzle


For today’s marketer, CX is moving fast to the front of the line. After all, customer experience has become one of the most essential metrics for determining a company’s success.

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