News

Unlocking the Customer Experience Puzzle


For today’s marketer, CX is moving fast to the front of the line. After all, customer experience has become one of the most essential metrics for determining a company’s success.

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Alterian Introduces Real-Time Adaptive Email


Following the release of Alterian’s Millisecond Marketing capabilities in July, Chameleon’s™ Real-Time Adaptive Email is an important component of creating the ultimate Adaptive Customer Experience™.

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Alterian Announces New Tool for Real-Time Adaptive Email


With Real-Time Adaptive Email, we have come up with an extremely fast way to ensure that messaging always stays relevant based on new customer data collected between the time of email delivery to email interaction.

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Alterian Introduces Real-Time Adaptive Email


Alterian announces Real-Time Adaptive Email – an email experience tool that increases engagement by solving the “Email Relevance Gap” between the time that emails are sent, opened and re-opened by customers and prospects.

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How to Tame Data with Modeling


A few years ago, it was common to hear that marketing was being hindered by not having enough customer data. Now, it’s more common to hear that there’s simply too much data to make sense of. Predictive modeling can turn this perceived problem into a profitable opportunity.

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Alterian Launches Real-Time Email Content Tool


Alterian has launched Real-Time Adaptive Email, a tool designed to deliver relevant content based on all engagement and behaviors up to that moment.

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Milliseconds Matter


Too many companies still complain about their inability to deliver ‘real-time’ in-the-moment marketing because of old systems and technologies creating silos around the business. That might have been a valid excuse a few years ago, but it simply doesn’t wash now.

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8 Steps to Successful Analytics for Retail Marketers


In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to help retailers focus on how to gain insight into their customers’ behavior, and learn where issues and opportunities exist.

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The Need to Adapt to Customer Experiences – in Milliseconds


Millisecond marketing capabilities enable adaptive marketers to personalize messaging as each interaction is happening using fast (in-the- moment) data and slow (historical) data to maintain relevancy across their ecosystem.

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Event-Driven Marketing: Engaging with Your Customers at the Right Time


Roger Luxton joined a GBG webinar panel about event-driven marketing. Learn how this type of data enables you to personalize messaging for an Adaptive Customer Experience.

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Creating Adaptive Customer Experiences with Bob Hale, CEO at Alterian


Bob Hale, CEO of Alterian, shares insights to improve CX and explains why marketers should adapt communications as per consumers’ real-time activities. He discusses the challenge with existing systems that limit consumer interactions across channels.

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The Era of the Marketing ‘Math Men’, Bob Hale, Alterian CEO talks Martech Skills


Watch Bob explain why aspiring marketers should hone their data and analysis skills in today’s dynamic market scenario, the danger with relying on buzzwords and fads, and the need to get exposed to both sides of the business digital (current) and direct marketing (traditional).

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