Creating Adaptive Customer Experiences with Bob Hale, CEO at Alterian

Creating Adaptive Customer Experiences with Bob Hale, CEO at Alterian

Bob Hale, CEO of Alterian, shares insights to improve CX and explains why marketers should adapt communications as per consumers’ real-time activities. He discusses the challenge with existing systems that limit consumer interactions across channels. Watch as he suggests maintaining a balance between slow (existing data collected) and fast (real-time) data to perk up customer expectations and elaborates on the new FOMO for marketers – fear of missing opportunities!